Creativity is the currency of the future.
Your gut knows

Malcolm Gladwell famously wrote about “Thin-slicing” in his book Blink: The Power of Thinking Without Thinking. The concept of thin-slicing is essentially the ability to find the pattern, the bigger picture, with only a small window of information. Years of experience come into play here and a definitive decision comes through, loud and clear. This isn’t guessing. This is your brain seeing the whole picture in an instant and finding the path forward. This is your gut. 

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Creative RebellionJohn Couch
Get into the flow

I’ve always encouraged my design team to do something beyond their day job. Yes, work is of paramount importance, for learning, growing professionally and of course paying for rent, healthcare and groceries but I’ve found that if you are only immersed in the day job, and come to identify who you are by only your title and brand association to the company, you will be at risk for losing who you truly are. Also, the more an employee exercises creative work beyond the glow of the RGB screen, the better. Many of my team focus on meditation, music, ceramics, baking, yoga and martial arts before and after work. I write in the early mornings and paint at night before bed (when I’m working on a series). Your perspective broadens and your sense of self deepens when doing work that is not directly for monetary return but for being in the creative moment. This reduces anxiety and, looked at from a business value proposition, you get a much more focused and effective employee in the office. 

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Good ideas

Ideas are plentiful. Good ideas are fragile and elusive. In my experience, it’s almost impossible to develop really good ideas in the office as the environment is geared towards “busyness” and business. Ideas require space and relaxation to arise and develop. Reality and practicalness are the enemies of the good idea. How often have you heard ideas shot down in the conference room or, worse, ridiculed or ignored? No is always easier to say than yes. Good ideas require complete license to actively be ridiculous. The crazier the better. Combinations that should have nothing to do with each other find non judgmental intertwining usually when you are in the shower or taking a walk or about to fall asleep. 

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