Hulu’s John S. Couch thinks creative adults need to relearn how to rebel—here’s why
After speaking on a panel in 2018 about the creative courage, vision, and raw determination it takes for designers to “break the internet,” John S. Couch, VP of Product Design at Hulu, had numerous designers, entrepreneurs, and businesspeople ask him if he could recommend any books that would help them navigate the unforgiving environments of contemporary design without compromising themselves. He didn’t, but on his wife’s recommendation, he ended up writing one himself. Part-Letters to a Young Poet, part-Kitchen Confidential, Couch’s The Art of Creative Rebellion: How to champion creativity, change culture and save your soul (in bookstores January 21, 2020) serves up anecdotes of lurching your way forward in a career through screw ups and blunders to ultimately finding the lesson in the wonderful mess of life. A necessary read for everyone from beginning designers to experienced corporate executives, Couch’s book delves into what it takes to successfully create something for people at scale.
To celebrate the book’s release, here is an excerpt from the first chapter: